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2015

Review and Prospect of cultural media 1025 planning

Font Size: [Big][Mid][Small] 2015-11-24    Views: 3313    
In 2010, the state promulgated the outline of the 12th Five Year Plan. In the field of culture and media, the Ministry of culture, the State Press and Publication Administration of radio and television, Sports Bureau and other departments also have a number of programmatic documents and related sub industry development planning. Among them, the programmatic documents including the national "Twelfth Five Year" period of cultural reform and development plan "," culture "and" Five "period of cultural reform and development plan" and "culture industry" "Twelfth Five Year" period of cultural industry multiplication plan, etc.; sub industry planning including news publishing, radio and television, entertainment and other eight industries as well as online education, sports industry, etc..
The industry development during the Twelfth Five Year Plan: in 2011 -2015 five years, our country's cultural industry in the market and the transformation and upgrading of the residents' consumption, driven by the rapid development of the industry scale continues to expand, to maintain a high growth rate, a number of segments has been over the completion of the twelfth five year plan. 2014 China's cultural media industry output value exceeded 11361.8 yuan;
Compared to 2010 increased by 82.6%. Segments of the industry, representatives of the public consumption and upgrading of the entertainment industry and innovative technology of the Internet industry, the film industry and film box office in 2010 increased by 183% and 193%; to 2015 years, the scale of China's Internet users reached 48.8%; the size of the network from 2010 to 1544 yuan in 2014 increased to about 8706.2 in, the annual compound growth rate of about 41%. Which accounted for the proportion of mobile Internet economy continues to rise, from 12% in 2010 rose to about 25.6% in 2014, about 2228.9 yuan.
Thirteen five prospects and related to the subject: expected thirteen five period, traditional media and new media will accelerate the pace of integration; integration, broadcasting and Telecommunications two-way access is expected to make progress, cable network interconnection and integration of the business area will further standardize the entertainment industry; growth, facing the internet entertainment industry or regulatory system it will be more perfect, network drama, network music, network animation and other network cultural products will grow in the institutional norms, become an important branch of the entertainment industry, sports industry; education online landing, online education market in K12, preschool education, occupation education mainly is expected to expand further, the sports industry is expected to reach more than trillion scale. Including the relevant mark: 1) integration of traditional media and new media: South media, Anhui new media, Chinese online etc.. 2) entertainment industry: Wanda cinema, Huayi Brothers, Austrian flying animation etc.. 3) sports industry: hualubaina, LETV etc.. 4) the integration of cable television network: gehuayouxian.
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